Channel Partners

FAL 2015

For 25 years, Channel Partners has been a resource for indirect sales channels, such as agents, VARs and dealers, that provide network-based communications and computing services, associated CPE and applications, and managed and professional services

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Windows Server 2012 R2 and Active Directory for Microsoft Azure will interoperate seam- lessly. Second, Azure is simpler to use than some competitive offerings because every service ultimately boils down to being just another virtual machine — the functional equivalent of a hardware server running an operating system and processing a workload. The difference is that VMs can be provisioned on the fly, paid for as used, and then taken down just as quickly. Finally, Microsoft's most recent priority is to let everyone know that "Azure Loves Open Source!" and that Linux and other operating systems, MySQL and other databases, and Java and other programming languages all run well and are easily managed on Microsoft Azure. Nadella clearly wants customers to know Microsoft understands the real multivendor world your customers live in. These factors mean data center operators can use Azure to scale up and down, simply and securely, without purchasing hardware and licenses that would sit idle when demand returns to normal. This means not only cost savings but also consis- tency of operations, simplified management and a wide range of OS and application choices. Another advantage is the Microsoft Partner Network comprising more than 700,000 companies worldwide that sell, imple- ment and support Microsoft platforms. This channel has long-term, well-developed relationships with many large and midsize customers, making it easier for them to introduce Azure successfully. Many telecom specialists have partnered very productively with IT channel partners who are already familiar with the accounts, their infrastructures and who the decision makers are. .: Azure at a Glance Microsoft says its global portfolio of more than 100 data centers cost $15 billion and supports more than 1 billion customers. 80 percent of the Fortune 500 are on the Microsoft Cloud. More than 20 percent of Azure virtual machines run on Linux. SQL Server is the #1 most-used database in the world, and Windows Server now holds about 75 percent of the x86 server OS market. 40 percent of Azure revenue comes from startups and ISVs. About 10 trillion objects are stored using Windows Azure. that require more complex Mode 2 tools and resources — and have the requisite expertise in-house or via a partner. As the market leader and trailblazer in the cloud space, AWS has attracted a very large technology partner ecosystem that provides measurement and management tools, software applications specifically packaged to run on AWS, plus all of the professional and managed services required to get the most value out of AWS. MICROSOFT AZURE: In his first email to all employees last summer, new Microsoft CEO Satya Nadella declared that, "At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world." Those who speak fluent Microsoft quickly translated "productivity" to mean "Office 365" and "platform" to mean "Microsoft Azure." Clearly, Microsoft wants to become your and your customers' data center, or at least an extension thereof, and in fact it offers several advantages from the perspective of data center operations. First, Active Directory is the default construct for managing rights and security across enterprises, and the company recently announced that Active Directory for

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