Channel Partners

CLOUDPLAN 2016

For 25 years, Channel Partners has been a resource for indirect sales channels, such as agents, VARs and dealers, that provide network-based communications and computing services, associated CPE and applications, and managed and professional services

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Art Wittmann Group Vice President art.wittmann@informa.com Welcome to Channel Partners Evolution. Our show has a new name and theme built around the idea that our entire industry — you, your customers and suppliers alike — are in the midst of evolving into digital businesses. Customers who may have once had a single technology service need, like around communications, now need many tech-based services to thrive. That's what evolution is all about. Those who see an opportunity and adapt to take advantage of it will thrive. Those who don't merely survive. Can your customer exist without a website, without social media, without digital marketing, without cloud services or without IoT-generated insights? Of course they can, but will they thrive? That's another matter. SO HOW DO WE RESHAPE A SHOW TO HELP YOU BECOME THE DRIVER OF THE DIGITAL EVOLUTION? It starts on our expo fl oor. We're adding experience areas on mobility, IoT and cloud computing. These zones let you see technology in action and meet experts who can explain not only how it works, but how you can sell it. These areas will be limited to eight kiosks, with highly relevant vendors. That means in the span of a half hour, you can get a good understanding of the promise of these techs, and a few solid leads on new suppliers. We're also changing the structure of keynote sessions. We're working with an amazing startup called Acme Connected Apparel. ACA has agreed to let our keynoters address its digital business needs as it goes to market with a very cool line of connected clothes. ACA needs everything from communication systems to a hosting strategy to a mobility game plan and solid security approach. As our keynoters address ACA's needs, you'll easily visualize ways to serve your own customers with the same issues. IMPROVEMENT BEGINS AT HOME We've never met a company that wouldn't benefi t from an afternoon spent thinking about how to improve and grow. So we've created a half-day Business Success Symposium that will run the afternoon before the main show starts. Our goal is to make the symposium thought-provoking and fun but also highly actionable. That means delivering targeted content in three tracks: one for leadership, one for marketing execs, one for technical leads. So bring your fellow executives and get re-energized about the possibilities for growth. ACCELERATING DIGITAL BUSINESS JOIN US IN WASHINGTON, D.C., AUG. 14-17. CHANNEL PARTNERS EVOLUTION WILL CHANGE HOW YOU THINK ABOUT THE SERVICES YOU PROVIDE. THE DIGITAL EVOLUTION IS HAPPENING NOW. JOIN US. channelpartnersevolution.com 3

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